Faculties : Marketing

  
 
 
Name :
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Qualification :
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 Ms.Alaka Samantaray
Lecturer
MBA
9937404307
alka.sray_2007@yahoo.com
Regular
Brief Profile

Ms Alaka samantaray is a lecturer in the area of Marketing . she is an MBA with specialisation in Marketing and System from IBCS, Bhubaneswar. She is pursuing her Ph.d programme in Marketing under Utkal University ,on the topic “Measurement of Customer Satisfaction :An Empirical Study in FMCG Sector” .She has about seven years of teaching experience in Marketing Management.
Areas of Interest

Marketing Management, Consumer Behavior,Sales & Distribution Mgt., CRM, Advertisement Mgt. ,Retail Managent,Service marketing.
Research Interest

Consumer behaviour,Brand Loyalty. Customers' Attitude, Service Marketing, Retail Marketing.
Training and Consulting Interest

Profitability Analysis in Retail Sectors, Sales Forecasting, Benchmarking Retail Stores.
Presentations and publications in Conference / Seminar proceedings.

Presented and published a paper on “ E-CRM in business :towards information enabled –relationship marketing “at a National Seminar organized by Global Institute  of Mgt. on 23rd & 24th Jan 09.  Sponsored by AICTE , Govt. Of India , New

Delhi.
Presented a paper on” Design-oriented NPD: support and maintenance concepts for industrial systems” on a national seminar organized by C.V Raman college of engineering on 9th oct.to 11thoct.2009,sponsored by AICTE.
Presented a paper on   “STRATEGY FORMULATION IN KNOWLEDGE- INTENSIVE    SERVICE  SECTOR INDUSTRIES” on an international conference on 19th nov. to 21st nov 2009 ,at IBA ,Bangalore.

Presented and published a paper on “The Indian Retail Revolution: Opportunities & Challenges” National Seminar on “Marketing Opportunities and Challenges in the Knowledge Economy”Sponsored by AICTE, Ministry of HRD, Govt. of India
organized by srusti Academy of Management on 10th  to 13th march 2010.
Publication in Books

“Diffusion of service innovation in banking: an empirical study of internet banking customers in orissa”, Marketing in Emerging markets, RIIMS,Rourkela  , 2009, Pg-449 -458 , Excel book Pub.,India,ISBN No: 978-81-7446-758-4.

“Brand Equity -  As a Signaling Phenomenon” ,“Innovative Marketing Strategies: Current Trends”, Chandigarh Business School, Mohali, Chandigarh , 2009, Pg- 97-102, Bharti publications ,ISBN No – 978-81-908869-2-5.

FDP/MDP/SDP/Work Shop attended

Participated in the Authors’ workshop on “Preparation of Self instructional course  material in commerce & Management for distance & open learners”from 24th February to 1st March 2007 at DDCE,Utkal University, awarded Grade “A”.
Participated in the  management development programme on “Emerging issues and challenges of  service sector in india” held on 6th & 7th Feb.2009.

Participated in the faculty development programme on “personal effectiveness   through self-awareness and innovation” held on 10th and 11th  April 2009.
Participated in the faculty development programme on”Leadership”held on  18th may  2009.

Participated on management development programme held on 8th august 2008.

Participated in the faculty development programme on “ Research methodology & Data analysis” held on 21st sept . to 04th oct. 2009 at IIT , Kharagpur.
Participated on workshop on “Role of faculty members -  in Higher secondary education” on 5th February 2010.

Participated in the faculty development programme on “Conflict Management  & Negotiation” on 9th & 10th March 2010.
Workshop / MDP Organised

Conducted a Management development programme on “Research Methodology: Advanced tools & techniques” on 16th&17th January 2010.



 
 
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