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Faculties : Marketing
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Name :
Designation :
Qualification :
Mob. No. :
Email :
Status : |
Ms.Alaka Samantaray
Lecturer
MBA ,PGDCA
9937404307
alka.sray_2007@yahoo.com
Regular |
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Brief Profile
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Ms Alaka samantaray is a lecturer in the area of Marketing . she is an MBA with specialisation in Marketing
and System from IBCS, Bhubaneswar. She is pursuing her Ph.d programme in Marketing under Utkal
University ,on the topic “Measurement of Customer Satisfaction :An Empirical Study in FMCG Sector” .She has about Nine years of teaching experience in Marketing Management.
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| Areas of Interest |
Marketing Management, Consumer Behavior,Sales & Distribution Mgt., CRM, Advertisement Mgt. ,Retail
Managent,Service marketing , Brand Management. |
| Research Interest |
Consumer behaviour,Brand Loyalty. Customers' Attitude, Service Marketing, Retail Marketing,CRM. |
| Training and Consulting Interest |
Profitability Analysis in Retail Sectors, Sales Forecasting, Benchmarking Retail Stores. |
| Presentations and publications in Conference / Seminar proceedings. |
Presented and published a paper on “ E-CRM in business :towards information
enabled –relationship marketing “on a National Seminar organized by Global
Institute of Mgt. on 23rd & 24th Jan 09. Sponsored by AICTE , Govt. Of India , New
Delhi. |
Presented a paper on” Design-oriented NPD: support and maintenance concepts
for industrial systems” on a national seminar organized by C.V Raman college of
engineering on 9th oct.to 11thoct.2009,sponsored by AICTE. |
Presented a paper on “Strategy formulation in knowledge- intensive service
sector industrieS” on an international conference on 19th - 21st Nov 2009 ,at
IBA , Bangalore. |
Presented and published a paper on “The Indian Retail Revolution: Opportunities& Challenges” National Seminar on “Marketing Opportunities and Challenges in
the Knowledge Economy”Sponsored by AICTE, Ministry of HRD, Govt. of India
organized by srusti Academy of Management on 10th to 13th march 2010. |
Presented a paper on “Emergence Of E-Banking and Its Role In Today’s
Society”on a national seminar organized by IPSAR,Cuttack on 1st may 2010 |
Presented a paper on “The role of leadership in successful change management”
National Seminar on “Changing corporate leadership in the new global order” Sponsored
by AICTE, organized by C.V Raman college of engineering on 21st – 22nd May, 2010 |
Presented and published a paper on” The Changing Context For Management
Education In India” national seminar on “Teaching methodology in management
education” Sponsored by AICTE, organized by BIITM, on 25-27 June, 2010 |
Presented and published a paper on “Impact of Globalisation on Management
Education in India” on a national seminar sponsored by AICTE,organized by BIITM
on 25-27 June, 2010 |
Presented and published a paper on “Quality Management Education: For shaping
Future Managers” on a national seminar sponsored by AICTE,organized by
AWDI, Rourkela, Feb-2011. |
Presented and published a paper on “Job Satisfaction: As a tool of Employee
Retention” on a national seminar sponsored by AICTE,organized by RCMA on
December, 2011 |
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| Publication in Books |
“Diffusion of service innovation in banking: an empirical study of internet
banking customers in orissa”, Marketing in Emerging markets, RIIMS,Rourkela,
2009, Pg-449 -458 , Excel book Pub.,India,ISBN No: 978-81-7446-758-4.
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| . “Brand Equity - As a Signaling Phenomenon” ,“Innovative Marketing Strategies:
Current Trends”, Chandigarh Business School, Mohali, Chandigarh , 2009, Pg- 97-
102, Bharti publications ,ISBN No – 978-81-908869-2-5. |
| “The global Economic Crisis : Impact on Developing Countries”, The Economic
Meltdown: Challenges for the New Age Managers , 2010 ,Pg-191- 194,
Excel Publications, ISBN NO-978-93-80697-39-0. |
“The Challenges of Risk Management in Diversified Financial Companies”“Financial risk management – A challenge for the competitive market”,2011,Pg-46-
50,Excel Publications , ISBN NO- 978 – 81-7446-910-6 |
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Publication in Journals & E-Journals |
“Developing The Knowledge Strategy For Service Sector Industries “CBS E-Journal,
Biz n Bytes, Issue 4,June 2010, pg -8-16,ISSN 0976 – 0458
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| “Employee Branding Strategy” CBS E-Journal, Biz n Bytes,Vol. 4, Sep.2010,
pg-13-19 |
| “Creating Customer Delight : Tool of Marketing Strategy”Srusti management
Review,Issue-3,Vol-4,April-2011,Pg-63-66,ISSN NO-0974-4274 |
| “ The Emergence and Evolution of E-Banking”,BIITM Business Review ,vol-
2,No- 1,Pg- 137-143, June 2011. |
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FDP/MDP/SDP/Work Shop attended |
Participated in the Authors’ workshop on “Preparation of Self instructional course material in commerce & Management for distance & open learners “from 24th February to 1st March 2007 at DDCE,Utkal University, awarded Grade “A”.
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| Participated in the management development programme on “Emerging issues
and challenges of service sector in india” held on 6th & 7th Feb.2009. |
| Participated in the faculty development programme on “personal effectiveness through self-awareness and innovation” held on 10th and 11th April 2009. |
| Participated in the faculty development programme on”Leadership”held on 18th may 2009. |
| Participated on management development programme held on 8th august 2008. |
| Participated in the faculty development programme on “ Research methodology & Data analysis” held on 21st sept . to 04th oct. 2009 at IIT , Kharagpur. |
| Participated on workshop on “Role of faculty members - in Higher secondary education” on 5th February 2010. |
| Participated in the faculty development programme on “Conflict Management &
Negotiation” on 9th & 10th March 2010. |
| Participated in the faculty development programme on “startegic marketing and sales – creating competitive advantage” held on april 14th to 27th, 2010 at C.V Raman college of engineering . |
| Participated in the faculty development programme on“Emerging Issues in21st
Century Managerial Revolution” held on 29Th JULY-11Th August ,2010 at BIITM,BBSR. |
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| Workshop / MDP Organised |
Conducted a Management development programme on “Research Methodology:
Advanced tools & techniques” organized by IBCS on 16th&17th January 2010.
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| Conducted a National Seminar on “The Economic Meltdown:Challenges for the
New Age Managers” Sponsored by AICTE, organized by IBCS, on 17th &18th
December 2010. |
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