Faculties : Marketing

  
 
 
Name :
Designation :
Qualification :
Mob. No. :
Email :
Status :
 Dr. Jyoti Ranjan Das
Associate Professor
MBA, LLB, M.Phill, Ph.D (Utkal University)
9437035979
j35979@yahoo.co.in
Regular
Brief Profile
Dr. Jyoti Ranjan Das, working as Assistant Professor in the area of Marketing Management. He has done his MBA in Marketing and HRM from Department of Business Administration, Utkal University. He has done his M.Phil in Business Administration under Annamalai University, Tamilnadu. He has also completed his LLB from Utkal University, Orissa. He has more than Eight years of teaching experience in teaching to MBA students. He has done his Ph.D on “Impact of TV commercials on children buying behavior ” under Utkal University, Bhubaneswar. He has also attended Faculty Development Programme on “Entrepreneurship“, EDI - Ahamadabad, Faculty Development Programme on “Motivation“, Technical Teachers’ Training Institute, Kolkata.
Area of Interest
Marketing Management, Product and Brand Management, Services Marketing, Advertising Management
Research Interest

Study on Children and their behavioral approach.

Training and Consulting Interest

Marketing and selling skill development, Brand Building, Advertising.

Presentation

1.      Das J.R and Sahoo S.C. “Innovations in Marketing with Reference to New Product Development: Some      Indian Experiences” in NICOM-03 at Nirma Institute of Management, Ahemadabad held during 2nd-4th January,2003 at Ahemadabad.
2.      Das J.R and Sahoo S.C. “Faculty Development for quality technical education: Some reflections”, fifth annual convention of ISTE, Orissa Section  & National Seminar on Academia Industry Interface, 22nd March 2003, organized by Nilachal Polytechnic at Bhubaneswar, Orissa.
3.      Das J.R and Sahoo S.C. “Governance in B-Schools in Orissa: Problems & Prospects”, fifteenth annual Convention of AIMS and National Conference on Corporate Governance & corporate Citizenship. 22nd-24th August 2003, at XIM, Bhubaneswar.
4.      Das J.R and Sahoo S.C. “Managing Competitiveness in Travel and Tourism Industries in the Indian Contest – A Futuristic approach” in the Seventeenth Annual Management Convention-2005 conducted by AIMS at Hyderabad from 28th -30th August 2005.
5.      Mishra U.S. and Das J.R. “Customer Relationship Management In Banks: A Comparative Marketing Study Of Public and Private Sectors” in the International Conference on CRM: Concepts, Tools and Applications conducted by IBS, Mumbai from 14th -15th December 2007 at Mumbai.
6.      Das J.R. , Dash M.R. and Dash A.K. “ Mobile Banking- A Changing scenario of Banking Industry “ in the National Conference on Financial sector : Contemporary Issues  conducted by IBS, Bhubaneswar from 7th – 8th November 2008 at Bhubaneswar.
7.      Das J.R. & Mishra U.S. “ Impact of Advertisement on children buying behavior : An empirical study”, in the two days national seminar on Global Business initiatives and innovations: opportunities and challenges for India Inc. ,  23-24 January 2009 at Global Institute of Management , Bhubaneswar.
8.      Das J.R, Dash M.R, Sahoo Kalyan “The challenges of operating environment during the period of recession: Internal marketing strategies” in the national seminar on marketing in a downturn economy conducted by CVRCE, Bhubaneswar on 01-06-2009.
Publications
International Journal

1.  Mishra U.S., Das J.R., Pattnaik Sanjib and Mohanty P.K. (2010): “Service Quality Attributes Affecting Customers Satisfaction in Banking Sector in India”, European Journal of Economics, Fiance, and Administrative Sciences, Issue.24, pp.163-172.
2. Mishra, P. K., Das J. R. and Mishra S. K. (2010): “Gold Price Volatility and Stock Market Returns in India”, American Journal of Scientific Research,Issue 9(2010), pp.47-55.
3.  Mishra, P. K., Das J. R. and Mishra S. K. (2010): “The Dynamics of Savings and Investment Relationship in India: A Causality Approach”, European Journal of Economics, Fiance, and Administrative Sciences, Issue.18, pp.88-99.
National Journal/Conference Proceedings
1.  Das J.R. & Mishra U.S. “Impact of Advertisement on Children Buying Behaviour: An Empirical Study”, The Research Network: Journal of Creative Thinkers, SOA University, Bhubaneswar, Volume-IV, Number-2, June-2009, ISSN 0975 0517.
2.  Das J.R. & Mishra U.S. “ Impact of Advertisement on children buying behavior : An empirical study”, proceedings of two days national seminar on Global Business initiatives and innovations: opportunities and challenges for India Inc. , 23-24 January 2009 at Global Institute of Management , Bhubaneswar.
3.  Das J.R & Sahoo S.C. “Managing Competitiveness in Travel and Tourism Industries in the Indian Contest – A Futuristic approach”, Page – 53-57, Research Network, Volume-II, Issue-I, March 2007 of IBCS.
4.  Das J.R & Pradhan B.B “ Benchmarking-A Competitive Advantage Tool” Vol-XXI – No1-2, Page 55-56, Vision, Dec-2001.
5. Das J.R & Mishra S. “Customer Relationship Management- A Holistic Approach”,CMS Management Review, Vol-1, June 2002, Page-82-87.
6. Das J.R & Sahoo S.C. “Innovations in Marketing with reference to New Product Development: Some Indian Experiences”, Page – 125-131, Proceedings of strategic Marketing In Global Economy, NICOM –2003, January 2003 at Nirma Institute of Management, Ahemadabad, India.

7. Das J.R & Sahoo S.C. “Faculty development for quality technical education: some reflections”, Proceedings of fifth annual convention of ISTE, Orissa Section & National Seminar on Academia Industry Interface, 22nd March 2003 organised by Nilachal  Polytechnic at Bhubaneswar, Orissa.
8.  Das J.R.& Tripathi A. “ Ambush Marketing – A Marketing coup” DISHA, Journal for Mmanagement Excellence of CMS, OEC, Page 58-62 Vol-II, issue 1, June 2003
9. Das J.R.& Sahoo S.C “Governance in B-Schools in Orissa: Problems & Prospects” proceedings of fifteenth Annual Convention of AIMS and National conference on Corporate Governance & Corporate Citizenship, 22nd – 24th August 2003, at XIM, Bhubaneswar.
Seminar/ Conference/FDP/Work Shop Attended

1.      National Workshop on “Corporate Governance’ by Dept. of Business Administration Utkal University, Bhubaneswar, dated 5th April 1998.
2.      National Seminar on “ Marketing – New Dimensions & Challenges”, 27-28 February 01, P.G central hall, Utkal University. Vani Vihar by Dept. of Business Administration, Utkal University.
3.      National Seminar on “Professional Development for Technical Educationn” dated 9th November-2001 by ITER, Bhubaneswar.
4.      National workshop on “Training Methods For Management Educators” 27th-29th Dec-2001 at conference hall, Nirma Institute of Management, Ahamadabad, India.
5.      “Faculty Development Programme” conducted by Siksha ‘O’ Anushandhan at IBCS Conference Hall, Jagamara, Bhubaneswar-30, on 5th March 2002.
6.      A two day National Conference cum Seminar on “ Corporate Governance: Emerging Trends & Vision 2010” at Hotel Crown, Bhubaneswar on 22nd –23rd January–2002 by SOA, Bhubaneswar.
7.      “Teachers Motivation Programme” at ITER on 28th & 29th April 2002 by TTTI, Kolkata by SOA, Bhubaneswar.
8.      Seminar on “Value Based management” by IMIS, Bhubaneswar at IDCOL Auditorium on 06-07-2002
9.      Seminar on ‘Social Sector Reforms’ at Hotel Marion on 09-11-2002 by Institute of Business & Computer Studies (IBCS), Bhubaneswar.
10.  ‘‘Nirma International conference on Management-2003’’02-04 January  at Nirma Institute   of Management, Ahamadabad.
11.  National conference on “Artificial Intelligence & Emerging Technologies in finance & Accounting’’27th - 28th January 2003, Hotel Crown, Bhubaneswar by IBCS in association with AICTE.
12.  A one day Management Development Program on “lifestyle management & employee counselling ‘’ on 17th February 2003 at Hotel Crown, Bhubaneswar by IBCS, Bhubaneswar.
13.  A One day National Seminar on “ Academia Industry Interface’’ on 22nd march 2003 at Jayadev Bhavan, Bhubaneswar by Nilachl Polytechnic in association with ISTE, Orissa section.
14.  Annual Convention of AIMS and National conference on “Corporate Governance and Corporate Citizenship” from 22nd_ 24th August 2003 at XIM,Bhubaneswar.
15.  8th National Conference on “E – Governance” from 3rd – 5th February 2005, organised by OCAC at Swosti Plaza , Bhubaneswar.
16.  National Management Convention on “Future Organisation : Strategising Business”, from 4th – 6th February 2005 , organized by IBAT ,Bhubaneswar.
17.  13 days FDP on Entrepreneurship from 30th January to 11th February 06 conducted by EDII, Ahmedabad at Bhubaneswar.
18.  Three Days AICTE Sponsored National Conference on “Knowledge Management: Capturing & Structuring for a High Performance Enterprise” Conducted by IBCS from 20-22 February 2008 at May Fair Lagoon Bhubaneswar.
19.   National seminar on marketing in a downturn economy conducted by CVRCE, Bhubaneswar on 01-06-2009.
Book Published

Marketing Management – P.K.Mishra, P.S.Das and J.R.Das, Alok Publication(Second Edition), 2007.

Marketing Management- J.R.Das, R.K.Mohanty and U.S.Mishra Kalinga Publication 2008
Ph.D
He has done his Ph.D on  “Impact of TV Commercials upon Children Buying Behaviour: An Empirical Study” under the guidance of Prof. S.C. Sahoo, CVRCE, in Utkal University .


     


 
 
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