Brief Profile
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Ms.Rita Prusty, Lecturer in the area of Marketing Management is working in Institute of Business and Computer Studies. She has done her MBA in Marketing and Finance from Biju Patnaik University of Technology. She has two years of teaching experience to MBA students at North Orissa University , Orissa.
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| Teaching Experience: |
| 5 yrs |
Area of Specialization: |
| Marketing Management, Brand Management, Marketing of Financial Products, Retail Management, Consumer Behaviour |
| Areas of Interest |
| Marketing Management, Consumer Behaviour and Marketing Research, International Marketing. |
| Research Interest |
| CRM, Brand Loyalty, Customers' Attitude, Service Marketing, Retail Marketing. |
| Training and Consulting Interest |
| Profitability Analysis in Retail Sectors, Sales Forecasting, Benchmarking Retail Stores, Determining Growth in Food Retail. |
| PUBLICATION IN BOOKS |
“An Empirical Study on Customers' Perceptions towards using Internet Banking in Orissa” Pg. 170-178, Kanishka Publishers, India, 2009, ISBN: 978-81-8457-107-3.
“Technology and Innovation in Logistics Services: A Conceptual Framework” in the book titled ‘Innovative Marketing in Turbulence and Sustainability’, Excel India Publishers, New Delhi, 2010, ISBN: 978-93-80043-86-9.
"Building Brands during Recession - A Strategic Perspective” in the book titled ‘The Economic Meltdown : Challenges for the New Age Managers’, Excel India Publishers, New Delhi, 2010, ISBN: 978-93-80697-39-0. |
| PAPER PRESENTED IN SEMINARS / WORKSHOPS / SYMPOSIUM AND PUBLISHED IN SOUVENIRS / PROCEEDINGS ETC |
| “ An Empirical Study on Customers' Perceptions towards using Internet Banking in Orissa ” -International Management Colloquium-08 on Service-Centric Strategy: An Elixir to Dynamic Disequilibrium in the Market ,Organized by DRIEMS Business School, Tangi, Cuttack,29th & 30th April-2008,INDIA |
| “ An Empirical Study on the Impact of Web Experience on Online Shopper Buying Behaviour in Capital of Orissa ” , Structural Changes in Market Dynamics ,National Seminar Sponsored by AICTE, New Delhi, Organised by Rajdhani College of Engineering & Management, Bhubaneswar, 3rd & 4th May,2008, INDIA. |
| “E- Commerce Adoption: An Empirical Study of Small and Medium Enterprises in Orissa” in the National Conference on Innovation and Creativity in Management organized by the Department of Management Studies, Kristu Jayanti College of Management & Technology, Bangalore on 28th & 29th Nov,2008. |
| “Mobile Banking Adoption among Customers: Innovators or Laggards” in the National Conference on Innovation and Creativity in Management organized by the Department of Management Studies, Kristu Jayanti College of Management & Technology, Bangalore on 28th & 29th Nov,2008. |
| “Technology and Innovation in Logistics Services: A Conceptual Framework” at IES International Marketing Conference 2010 organized by IES Mumbai on 7th Jan, 2010. |
| “Consumer’s Green Purchase Behaviour: A Case Study of Bhubaneswar City using Structural Equation Modeling”, International Management Conclave 2010, Collaboration with Southampton SOLENT University, Organized by KIIMS, Bhubaneswar, Feb 19-20th, 2010, INDIA. |
| “ Search Engine Marketing : Buyers Knocking at Your Virtual Door” , 6th National Seminar on Marketing Opportunities & Challenges in The Knowledge Economy, Sponsored by AICTE, Organised by Srusti Academy of Management , Bhubaneswar, 11th – 13th March,2010, INDIA. |
| “Altered role of the Case Methodology in Business Schools and Communication Curricula”, National Seminar on Teaching Methodology in Management Education, Sponsored by AICTE, Organised by BIITM , Bhubaneswar, 25th – 27th June,2010, INDIA. |
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| WORKED AS ORGANIZER/COORDINATOR: |
| Organised a Faculty Development Programme on “Business Research: Advanced Tools and Techniques” on 16th & 17th Jan, 2010 at IBCS, SOA University, Bhubaneswar. |
| Organised an AICTE Sponsored National Seminar on “The Economic Meltdown: Challenges for the New Age Managers” on 17th & 18th Dec, 2010 at IBCS, SOA University, Bhubaneswar. |
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| Ph.D |
| Continuing under SOA University . |
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