Faculties : Marketing

  
 
 
Name :
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 Ms. Rita Prusty
Lecturer
MBA
9861103580
rita_prusty@yahoo.com
Regular
Brief Profile

Ms.Rita Prusty, Lecturer in the area of Marketing Management is working in Institute of Business and Computer Studies. She has done her MBA in Marketing and Finance from Biju Patnaik University of Technology. She has two years of teaching experience to MBA students at North Orissa University , Orissa.

Areas of Interest
Marketing Management, Consumer Behaviour and Marketing Research, International Marketing.
Research Interest
CRM, Brand Loyalty, Customers' Attitude, Service Marketing, Retail Marketing.
Training and Consulting Interest
Profitability Analysis in Retail Sectors, Sales Forecasting, Benchmarking Retail Stores, Determining Growth in Food Retail.
Presentations in Conference/ Seminar

Presented a paper on Corporate Social responsibility at a National Seminar organized by Sambalpur University .

Presented a paper on Emerging Trends in Indian Retailing Sector At a National Seminar organized by F.M. University on 27 th Feb, 07.
Prusty, R.P., “An Empirical Study on Customers' Perceptions towards using Internet Banking in Orissa” -International management Colloquium-08 on Service-Centric Strategy: An Elixir to Dynamic Disequilibrium in the Market -held on 29 th & 30 th April-2008 Organised by DRIEMS Business School, Tangi, Cuttack.
Prusty, R.P., “An Empirical Study on the Impact of Web Experience on Online Shopper Buying Behaviour in Capital of Orissa” –National Seminar Sponsored by AICTE, New Delhi on Structural Changes in Market Dynamics- held on 3 rd & 4 th May,2008 at Rajdhani College of Engineering & Management ,Bhubaneswar.
Ph.D
Continuing under SOA University .
 


     


 
 
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