Brief Profile
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Ms. Sasmita Pattnaik is a lecturer in Marketing Management in Institute of Business and Computer Studies under SOA University. She has completed PGDBM in Marketing and Finance specialization from Asian School of Business Management, Bhubaneswar. She has done B.Sc. (Chem. Hons) from Utkal University. She has two years and Eight months of teaching experience.
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| Areas of Interest |
Customer Relationship Management, Sales and Distribution management, Brand Management, Marketing Management. |
| Research Interest |
Brand Loyalty, Consumer Behavior , Sales and Distribution Management |
| Presentation in Seminar and Conference: |
1. Presented a Paper on :” Customization of Marketing Mix: - From 4ps to22ps” in National Seminar on “Global Economic Crisis and Innovative Marketing Strategies”
2.Presented and published a Paper on” Financial Risk Management from CRM Initiatives” in National Seminar on “Financial Risk Management”
3.Attend International Conference on Uncertainty management in Greenfield Project (ICUM), 22-23 January 2011 organised by IIMT, Bhubaneswar. |
| Publication in Books: |
“Financial Risk Management from CRM Initiatives” ,“Financial risk management – A challenge for the competitive market”,2011,Pg-67- 71,Excel Publications , ISBN NO- 978 – 81-7446-910-6 |
| FDP/MDP/ Short Term Training Programme : |
1. AICTE sponsored two weeks programme on “Induction training Programme for IT & Management Teachers” from 22nd June to 4th July 2009, IIMT, Bhubaneswar.
2. AICTE sponsored staff development programme on “Strategic Marketing and Sales: Creating Competitive Advantage” during April 14-27, 2010
3. Faculty Development Programme on “Business Research: Advanced Tools and Techniques” on 16th & 17th Jan, 2010 at IBCS, SOA University, Bhubaneswar. |
| R & D Projects Undertaken : |
Brand Loyalty among Urban Educated Youth: An empirical marketing study on FMCG sector in Orissa. |
