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Faculties : Marketing
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Name :
Designation :
Qualification :
Mob. No. :
Email :
Status :
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Mr. Uma Sankar Mishra
Asst. Professor, Chairman
(Placement and Research)
M.Sc. MBA,DCO,M.Phill,
FDPM (IIMA)
9437134222, 9437035911
>uma_mishra_mba@yahoo.co.in
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Brief Profile
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Mr. Uma Sankar Mishra, Assistant Professor in the area of Marketing Management is working in Institute of Business and Computer Studies
as Deputy Dean(Placement and Research)
. He has done his MBA in Marketing and Computer & Systems from Utkal University after completing his M.Sc. (Oceanography) from Berhampur University. He has done his M.Phill in Business Administration under Annamalai University, Tamilnadu. He has also completed a one year Diploma course in Computers in Office Management from IGNOU, New Delhi. He has more than
nine years
of teaching experience in teaching to MBA students
as on 2009
.Presently, he is undergoing his Ph.D on “Customer Satisfaction as a Strategic Intervention: A comparative study between Private & Public sector Banks in Orissa” under Utkal University, Bhubaneswar.He has also successfully completed the Faculty DevelopmentProgramme of 4 months duration at IIM, Ahemedabad. He has also attendedFaculty Development Programme in IIM - Indore, TechnicalTeachers’ Training Institute, Kolkata, IISW & BM, Kolkata,andU.G.C sponsored Refresher course at the Department of Commerce, Utkal University. |
| Area of Interest |
| Marketing Management, Business Economics, Quantitative Techniques in Management, Business Research. |
| Research Interest |
| CRM, Brand Loyalty, Strategic Marketing, Customers’ Attitude, Service Marketing. |
| Training and Consulting Interest |
| Data Analysis through SPSS, Profitability Analysis in Service sectors, Sales Forecasting, Determinants of Business Growth. |
| Presentation in Conferences / Seminar |
“Brand Equity: A Tool for Creating Values”, in National Conference on “Creating Value: Challenges for Firms”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 13 th-15 th July, 2007. |
“Customer Satisfaction as a Strategic Intervention: A Comparative Marketing Study of Public and Private Sector Banks ”, inNational Conference on “Designing and Implementing Marketing Strategies”, conducted by All India Management Association (AIMA), New Delhi, 22nd May, 2007. |
“Management Education in India: Challenges & Future Direction”, in National Conference on “Emerging Trends in Business Administration”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 18 th-20 th March, 2005. |
“Importance of Corporate Governance in Liberalized Economy: An Experience with INFOSYS”, inInternational Conference on “Corporate Governance”, AIMS, in collaboration with XIMB, Bhubaneswar, 22-23 rd August-2003 |
“Information Revolution: Redefine HR’s Role”, in National Seminar on “Modern Management Techniques and IT”, conducted by IMIT, Cuttack, 6 th April 2003. |
“Fuzzy Multi-Criteria Decision Making: A case of Capital Budgeting”, in National Conference on “Artificial Intelligence and Emerging Technologies in Finance & Accounting”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 27 th –28 th January, 2003. |
| “The D-Theory of Corporate Governance”, in National Seminar on “Corporate Governance: Emerging Trends and Vision 2010”, conducted by Institute of Business & Computer Studies, Bhubaneswar, 22 nd- 23 rd June 2002. |
| “When will the Clicks click?”, in International Conference on “Information Technology in Management”, conducted by IMIT, Cuttack, 21 st November,2001. |
| “Globalization- The Challenges & Opportunities for India in 21 st Century”,in National Seminar on “Marketing: New Dimensions & Challenges”, conducted by Dept. of Business Administration, Utkal University, Bhubaneswar, 27 th-28 th February, 2001. |
| “Ethical Issues in Business”, inNational Seminar on “Values & Ethics in Business”, conducted by Dept. of Business Administration, Utkal University, Bhubaneswar, 23 rd-24 th February, 2000. |
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| List of Publications (Journals) |
| “E-CRM: An effective marketer's tool for building long term relationship”, The Research Network: Journal of Creative Thinkers & Contemporary Management, IBCS, Bhubaneswar , Volume-III, Number-2, September-2008. |
| “Measurement of Customer Satisfaction and Performance Growth in the Banking Sector of India ”, The Magnus Journal of Management, Vol- IV, No-3, September, 2008, pp-62, ISSN No-0973-094X. |
| “Bank Marketing in India: A Strategic Dimension”, Leaders Voice: For Budding Executives, Dept. of Business Administration, Annamalai University, Chidambaram, Tamilnadu, Vol-II, 2007, PP 14-22. |
| “Customer Satisfaction as a Strategic Intervention: A Comparative Marketing Study of Public and Private Sector Banks” , E-Journal, All India Management Association (AIMA), New Delhi . |
| “Management Education in India : Challenges & Future Direction”, The Research Network: Journal of Creative Thinkers & Contemporary Management, IBCS, Bhubaneswar , Volume-I, Number-1, September-2006. |
| “ Consumer Behavioral Analysis: A Must for Marketers ”, The Chanakya, The Journal of RIMS, Rourkela , 2005, ISSN No- 0972-3943. |
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| List of Publications (Conference Proceedings) |
| “Economic Down Turn Sparks increased need for Search Engine Marketing ” , N ational Seminar volume on “Marketing in a Downturn Economy”, conducted by Dept. of Management, C. V. Raman College of Engineering, Bhubaneswar, 1 st June, 2009. |
| “Impact of Advertising on Children Buying Behavior: An Empirical Study ” , N ational Seminar volume on “Global Business Initiatives & Innovations: Opportunities & Challenges for India Inc.”, conducted by Global institute of Management , Bhubaneswar , 23rd-24th Jan, 2009 . |
| “CRM in Banks: A Comparative Study of Public and Private Sector Banks in India ” , International Conference volume on “CRM: Concepts, Tools and Applications”, conducted by ICFAI Business School , Mumbai, 14 th -15 th Dec, 2007 . (Got the Award of Best Paper Presenter) |
| “Brand Equity: A Tool for Creating Values”, National Conference volume on “Creating Value: Challenges for Firms”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 13 th -15 th July, 2007. |
| “Customer Satisfaction as a Strategic Intervention: A Comparative Marketing Study of Public and Private Sector Banks ” , National Conference volume on “Designing and Implementing Marketing Strategies”, conducted by All India Management Association (AIMA), New Delhi, 22nd May, 2007. |
| “ Management Education in India: Challenges & Future Direction ”, National Conference volume on “Emerging Trends in Business Administration”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 18 th -20 th March, 2005. |
| “ Importance of Corporate Governance in Liberalized Economy: An Experience with INFOSYS”, International Conference Volume on “Corporate Governance”, AIMS, in collaboration with XIMB, Bhubaneswar, 22-23 rd August-2003. |
| “ Information Revolution: Redefine HR's Role ”, National Seminar volume on “Modern Management Techniques and IT”, conducted by IMIT, Cuttack , 6 th April 2003 . |
| “ Fuzzy Multi-Criteria Decision Making: A case of Capital Budgeting ”, National Conference volume on “Artificial Intelligence and Emerging Technologies in Finance & Accounting”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 27 th –28 th January, 2003. |
| “ The D-Theory of Corporate Governance ”, National Seminar volume on “Corporate Governance: Emerging Trends and Vision 2010”, conducted by Institute of Business & Computer Studies, Bhubaneswar , 22 nd - 23 rd June 2002 . |
| “ When will the Clicks click? ”, International Conference volume on “Information Technology in Management”, conducted by IMIT, Cuttack , 21 st November,2001 . |
| “ Globalization- The Challenges & Opportunities for India in 21 st Century ”, National Seminar volume on “Marketing: New Dimensions & Challenges”, conducted by Dept. of Business Administration, Utkal University, Bhubaneswar, 27 th -28 th February, 2001. |
| “ Ethical Issues in Business ”, National Seminar volume on “Values & Ethics in Business”, conducted by Dept. of Business Administration, Utkal University, Bhubaneswar, 23 rd -24 th February, 2000. |
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| List of FDPs / Refresher courses / Workshops / Symposiums attended) |
Faculty Development Programme on “Research Methodology“, IIM - Indore , June (14-18), 2001 |
Faculty Development Programme on “Motivation“, Technical Teachers' Training Institute, Kolkata, April (28-29), 2002. |
Faculty Development Programme on “System Management“, IISW & BM, Kolkata, 24 th March – 4 th April, 2003. |
Faculty Development Programme in Management at IIM - Ahmedadbad , 4 th October, 2004 – 29 th January, 2005 . |
Symposium on “Systems Approach to Project Management”, organized by Project Management Institute -Pearl City Chapter, 20 th February, 2005 . |
U.G.C sponsored Refresher course at the Department of Commerce, Utkal University , 1 st September, 2006- 21 st September, 2006 |
Workshop on “Recent Advances in Research Methodology and Data Analytical Tools”, organized by All India Management Association (AIMA), New Delhi , during 14 th -15 th Feb-2008. |
“Excellence in Research and Education Conference, (EREC)”, IIM - Indore , May (1-4), 2009. |
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| Book Published |
| Mishra U.S, Das J.R and Mohanty R.K, Marketing Management, Kalinga Press , India , 2008. |
| Workshop / MDP Organized |
Two Day Workshop on Research Methodology , 25.06.05 to 26.06.05, IBCS |
| MDP on Emerging Issues & Challenges of Service Sector in India , 06.02.09 to 07.02.09, IBCS |
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| M.Phil |
| Completed M. Phil degree in Business Administration from Annamalai University , Chidambram, Tamilnadu in the year 2007. |
| Ph.D |
Continuing on “ Customer Satisfaction as Strategic Intervention: A Comparative Study between Public & Private Sector Banks in Orissa ” in the Department of Business Administration, Utkal University , under the guidance of Prof. Ranjan Kumar Bal, Dept. of Commerce, Utkal University |
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Online Regsitration for admission into BBA Programme 2010