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Faculties : Marketing
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Name :
Designation :
Qualification :
Mob. No. :
Email :
Status :
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Dr. Uma Sankar Mishra
Associate Professor , Chairman
(Placement and Research)
M.Sc. MBA,DCO,M.Phill,
FDPM (IIMA), Ph.D (Utkal University)
9437134222, 9437035911
uma_mishra_mba@yahoo.co.in
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Brief Profile
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Dr. Uma Sankar Mishra, Assistant Professor in the area of Marketing Management is working in Institute of Business and Computer Studies as Chairman(Placement). He has done his MBA in Marketing and Computer & Systems from Utkal University after completing his M.Sc. (Oceanography) from Berhampur University. He has done his M.Phill in Business Administration under Annamalai University, Tamilnadu. He has also completed a one year Diploma course in Computers in Office Management from IGNOU, New Delhi. He has more than eleven years of teaching experience in teaching to MBA students as on 2011. On April, 2011, he got the award of Ph.D degree on “Customer Satisfaction as a Strategic Intervention: A comparative Marketing study between Private & Public sector Banks in Orissa” under Utkal University, Bhubaneswar. He has also successfully completed the Faculty Development Programme of 4 months duration at IIM, Ahemedabad. He has also attended Faculty Development Programme in IIM - Indore, Technical Teachers’ Training Institute, Kolkata, IISW & BM, Kolkata, and U.G.C sponsored Refresher course at the Department of Commerce, Utkal University.
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| Area of Interest |
| Marketing Management, Business Economics, Quantitative Techniques in Management, Business Research. |
| Research Interest |
| CRM, Brand Loyalty, Strategic Marketing, Customers’ Attitude, Service Marketing. |
| Training and Consulting Interest |
| Data Analysis through SPSS, Profitability Analysis in Service sectors, Sales Forecasting, Determinants of Business Growth. |
| Presentation in Conferences / Seminar |
“Brand Equity: A Tool for Creating Values”, in National Conference on “Creating Value: Challenges for Firms”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 13 th-15 th July, 2007. |
“Customer Satisfaction as a Strategic Intervention: A Comparative Marketing Study of Public and Private Sector Banks ”, inNational Conference on “Designing and Implementing Marketing Strategies”, conducted by All India Management Association (AIMA), New Delhi, 22nd May, 2007. |
“Management Education in India: Challenges & Future Direction”, in National Conference on “Emerging Trends in Business Administration”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 18 th-20 th March, 2005. |
“Importance of Corporate Governance in Liberalized Economy: An Experience with INFOSYS”, inInternational Conference on “Corporate Governance”, AIMS, in collaboration with XIMB, Bhubaneswar, 22-23 rd August-2003 |
“Information Revolution: Redefine HR’s Role”, in National Seminar on “Modern Management Techniques and IT”, conducted by IMIT, Cuttack, 6 th April 2003. |
“Fuzzy Multi-Criteria Decision Making: A case of Capital Budgeting”, in National Conference on “Artificial Intelligence and Emerging Technologies in Finance & Accounting”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 27 th –28 th January, 2003. |
| “The D-Theory of Corporate Governance”, in National Seminar on “Corporate Governance: Emerging Trends and Vision 2010”, conducted by Institute of Business & Computer Studies, Bhubaneswar, 22 nd- 23 rd June 2002. |
| “When will the Clicks click?”, in International Conference on “Information Technology in Management”, conducted by IMIT, Cuttack, 21 st November,2001. |
| “Globalization- The Challenges & Opportunities for India in 21 st Century”,in National Seminar on “Marketing: New Dimensions & Challenges”, conducted by Dept. of Business Administration, Utkal University, Bhubaneswar, 27 th-28 th February, 2001. |
| “Ethical Issues in Business”, inNational Seminar on “Values & Ethics in Business”, conducted by Dept. of Business Administration, Utkal University, Bhubaneswar, 23 rd-24 th February, 2000. |
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| List of Publications (Journals) |
| International |
| “CRM in Banks: A Comparative Study of Public and Private Sectors in India”, European Journal of Social Sciences, ISSN 1450-2267, (Publication Awaited). |
| “Capital Market Efficiency and Economic Growth: The Case of India”, European Journal of Economics, Finance and Administrative Sciences, Issue-27, December, 2010, ISSN 1450-2275, pp: 130-138. |
| “Customer Satisfaction as a Strategic Intervention: A Comparative Marketing Study of Public and Private Sector Banks”, FOCUS, Journal of IFIM Business School, Bengaluru (Paper has been Accepted and Publication Awaited). |
| “Employee Evaluations of Customer Satisfaction: A Comparative Study between Public and Private Banks in India”, International Research Journal of Finance and Economics, Issue-59, December, 2010, ISSN 1450-2887, pp: 134-144. |
| “Service Quality Assessment in Banking Industry of India: A Comparative Study between Public and Private Sectors”, European Journal of Social Sciences, Vol-16, No-4, October, 2010, ISSN 1450-2267, pp: 663-679. |
| “Money, Price And Output: A Causality Test for India”, International Research Journal of Finance and Economics, Issue-53, October, 2010, ISSN 1450-2887, pp: 26-36. |
| “Service Quality Attributes Affecting Customer Satisfaction in Banking Sector of India”, European Journal of Economics, Finance and Administrative Sciences, Issue-24, September, 2010, ISSN 1450-2275, pp: 88-99. |
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| National |
| “Agricultural productivity in Bolangir district of Orissa: A temporal Assessment”, The Research Network: Journal of Creative Thinkers, SOA University, Bhubaneswar, ISSN 0975 0517 (Paper is Accepted and Publication Awaited). |
| “Impact of Advertisement on Children Buying Behaviour: An Emperical Study”, The Research Network: Journal of Creative Thinkers, SOA University, Bhubaneswar, Volume-IV, Number-2, June-2009, ISSN 0975 0517. |
| “E-CRM: An effective marketer’s tool for building long term relationship”, The Research Network: Journal of Creative Thinkers & Contemporary Management, IBCS, Bhubaneswar, Volume-III, Number-2, September-2008. |
- “Measurement of Customer Satisfaction and Performance Growth in the Banking Sector of India”, The Magnus Journal of Management, Vol- IV, No-3, September, 2008, pp-62, ISSN No-0973-094X.
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| “Bank Marketing in India: A Strategic Dimension”, Leaders Voice: For Budding Executives, Dept. of Business Administration, Annamalai University, Chidambaram, Tamilnadu, Vol-II, 2007, PP 14-22. |
| “Management Education in India: Challenges & Future Direction”, The Research Network: Journal of Creative Thinkers & Contemporary Management, IBCS, Bhubaneswar, Volume-I, Number-1, September-2006. |
| “Consumer Behavioral Analysis: A Must for Marketers”, The Chanakya, The Journal of RIMS, Rourkela, 2005, ISSN No- 0972-3943. |
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| List of Publications (Conference Proceedings) |
| “Perceived Service Quality Dimensions Affecting Customer Satisfaction in Banking Sector: A Structural Equation Modeling Approach”, International Conference on “Emerging issues in marketing theory and practice: Challenges and prospects”, conducted by Indian Institute of Management Calcutta, Kolkata, West Bengal, 27th-29th December, 2010. |
| “Impact of Indian Economy upon the Performance of Public and Private Sector Banks: A Comparative Analysis”, National Conference Book on “The Economic Meltdown: Challenges for the New Age Managers”, conducted by Institute of Business & Computer Studies, Siksha O Anusandhan University, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 17th-18th December, 2010, ISBN 93-80697-39-2, Excel India Publishers, pp: 1-9 |
| “An Empirical Study on Customers’ Expectations and Perceptions in Union Bank of India within Orissa”, National Seminar on “Empirical Research on Management and Information Technology – Trends and Opportunities”, conducted by DSMS Business School, Bidhannagar, Durgapur, West Bengal, 5th October, 2010. |
| “Economic Down Turn Sparks increased need for Search Engine Marketing”, National Seminar volume on “Marketing in a Downturn Economy”, conducted by Dept. of Management, C. V. Raman College of Engineering, Bhubaneswar, 1st June, 2009. |
| “Impact of Advertising on Children Buying Behavior: An Empirical Study”, National Seminar volume on “Global Business Initiatives & Innovations: Opportunities & Challenges for India Inc.”, conducted by Global institute of Management, Bhubaneswar, 23rd-24th Jan, 2009. |
| “CRM in Banks: A Comparative Study of Public and Private Sector Banks in India”, International Conference volume on “CRM: Concepts, Tools and Applications”, conducted by ICFAI Business School, Mumbai, 14th-15th Dec, 2007. (Got the Award of Best Paper Presenter) |
| “Brand Equity: A Tool for Creating Values”, National Conference volume on “Creating Value: Challenges for Firms”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 13th-15th July, 2007. |
| “Customer Satisfaction as a Strategic Intervention: A Comparative Marketing Study of Public and Private Sector Banks”, National Conference volume on “Designing and Implementing Marketing Strategies”, conducted by All India Management Association (AIMA), New Delhi, 22nd May, 2007. |
| “Management Education in India: Challenges & Future Direction”, National Conference volume on “Emerging Trends in Business Administration”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 18th-20th March, 2005. |
| “Importance of Corporate Governance in Liberalized Economy: An Experience with INFOSYS”, International Conference Volume on “Corporate Governance”, AIMS, in collaboration with XIMB, Bhubaneswar, 22-23rd August-2003. |
| “Information Revolution: Redefine HR’s Role”, National Seminar volume on “Modern Management Techniques and IT”, conducted by IMIT, Cuttack, 6th April 2003. |
| “Fuzzy Multi-Criteria Decision Making: A case of Capital Budgeting”, National Conference volume on “Artificial Intelligence and Emerging Technologies in Finance & Accounting”, conducted by Institute of Business & Computer Studies, Bhubaneswar in collaboration with AICTE, Ministry of HRD, 27th –28th January, 2003. |
| “The D-Theory of Corporate Governance”, National Seminar volume on “Corporate Governance: Emerging Trends and Vision 2010”, conducted by Institute of Business & Computer Studies, Bhubaneswar, 22nd- 23rd June 2002. |
| “When will the Clicks click?”, International Conference volume on “Information Technology in Management”, conducted by IMIT, Cuttack, 21st November,2001. |
| “Globalization- The Challenges & Opportunities for India in 21st Century”, National Seminar volume on “Marketing: New Dimensions & Challenges”, conducted by Dept. of Business Administration, Utkal University, Bhubaneswar, 27th-28th February, 2001. |
| “Ethical Issues in Business”, National Seminar volume on “Values & Ethics in Business”, conducted by Dept. of Business Administration, Utkal University, Bhubaneswar, 23rd-24th February, 2000. |
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| List of FDPs / Refresher courses / Workshops / Symposiums attended) |
Faculty Development Programme on “Research Methodology“, IIM - Indore, June (14-18), 2001
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| Faculty Development Programme on “Motivation“, Technical Teachers’ Training Institute, Kolkata, April (28-29), 2002. |
Faculty Development Programme on “System Management“, IISW & BM, Kolkata, 24th March – 4th April, 2003.
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| Faculty Development Programme in Management at IIM - Ahmedadbad, 4th October, 2004 – 29th January, 2005. |
| Symposium on “Systems Approach to Project Management”, organized by Project Management Institute-Pearl City Chapter, 20th February, 2005. |
| U.G.C sponsored Refresher course at the Department of Commerce, Utkal University, 1st September, 2006- 21st September, 2006 |
| Workshop on “Recent Advances in Research Methodology and Data Analytical Tools”, organized by All India Management Association (AIMA), New Delhi, during 14th-15th Feb-2008. |
| “Excellence in Research and Education Conference, (EREC)”, IIM - Indore,May (1-4), 2009. |
| AICTE sponsored Faculty Development Programme on “Research Methodology & Computer Application“, ASBM- Bhubaneswar, September (07-13), 2009. |
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| Book Published |
| Mishra U.S, Das J.R and Mohanty R.K, Marketing Management, Kalinga Press , India , 2008. |
| Workshop / MDP Organized |
Two Day Workshop on Research Methodology , 25.06.05 to 26.06.05, IBCS |
| MDP on Emerging Issues & Challenges of Service Sector in India , 06.02.09 to 07.02.09, IBCS |
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| M.Phil |
| Completed M. Phil degree in Business Administration from Annamalai University , Chidambram, Tamilnadu in the year 2007. |
| Ph.D |
Awarded on "Customer Satisfaction as Strategic Intervention: A Comparative Marketing Study between Public & Private Sector Banks in Orissa" from the Department of Business Administration, Utkal University, under the guidance of Prof. Ranjan Kumar Bal, Dept. of Commerce, Utkal University. |
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